I think QR codes are flawed because humans can't read them, if you don't have a device with you that can read them you simply can't read it. Ideally we would come up with something that both humans and computers could read.
@SuperDicq I’d argue that most phones which are usually used to scan a QR code have decent enough OCR lately to simply print a URL. It’d also make it a lot harder to hide trackers etc
@fallenhitokiri@social.screamingatmyscreen.com Yeah but you have to let users know that it is something they can scan with their phones. Like sure OCR exists but I've never seen anyone use it to scan an URL instead of just typing it in.
@fallenhitokiri@social.screamingatmyscreen.com Like a specific font or a scan icon or something so that people know that they can OCR it.
@SuperDicq maybe a phone icon with a camera next to it?
Is there actually any research showing that removing the „friction“ of typing a URL increases conversion / usage?
@fallenhitokiri@social.screamingatmyscreen.com
Is there actually any research showing that removing the „friction“ of typing a URL increases conversion / usage?Probably, but for me personally I for example avoid restaurants that expect you to order using a QR code on the table instead of just a regular menu.
@SuperDicq when traveling I found this option really helpful as I could most often pull up an English menu or at least had pictures so I had a rough idea what I’m ordering. But I’m with you, if there’s a feasible option for a regular menu I prefer it as well
@fallenhitokiri@social.screamingatmyscreen.com Most places I've travelled to had an English menu as well, you just needed to ask the waiter.